BRAND IDENTITY DOC

YOU HAVE A LOGO, YOU HAVE A FONT SET, YOU EVEN HAVE BRAND COLORS. GREAT, BUT GETTING THESE OVER TO A VENDOR FOR YOUR COMPANY'S PRINT MATERIAL OR CUSTOM CLIENT GIFTS, ETC., CAN BE DIFFICULT. WITH A BRAND IDENTITY DOCUMENT WE COMPILE YOUR ASSETS, CHOICES, AND PREFERENCES, LAYERING IT ON AN INTERNAL/EXTERNAL SINGLE DOCUMENT THAT CAPTURES YOUR BRAND ESSENCE, SETTING GUIDELINES AND RULES FOR YOUR ASSETS, FONTS, COLORS, ETC.. THIS IS DONE IN A GENERAL DESIGN LANGUAGE SO YOUR MARKETING DEPARTMENT AND VENDORS CAN EASILY EXECUTE WITHOUT UNNECESSARY CHANGES THAT BECOME COSTLY DIALOGUE SESSIONS.